Original Tommy’s is a Los Angeles restaurant chain that is known for its mouthwatering chili burgers.
Client
Original Tommy's
Challenge
Original Tommy’s was looking to partner with an agency that could consistently drive customers to each of their locations while providing reporting and insight into each digital advertising campaign.
Approach
We developed and executed a strategy that focused on serving ads to individuals within specified geolocations. We shot beautiful content that we then utilized for paid advertisements on Facebook and Instagram. After strategizing offers, we built out multiple advertising campaigns and placed the ads in front of the most compatible audiences located within a specified distance of an Original Tommy’s location. This allowed us to identify the “ideal” Original Tommy’s customer and optimize future advertisements to only be shown to individuals that were most likely to visit a restaurant.
What we did
- Facebook Advertising
- Lookalike audiences
- Geofencing
- Multiple campaign objectives
- Store visit campaigns
- Retargeting campaigns
- In-Studio Photography
- Digital Advertising Asset Creation
- Social Asset Creation
Results
88k+
Store visitors generated
$0.94
Cost per store visitor
1.8m+
People reached
12.8X
(ROAS) Return on ad spend.
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Headquarters
3184 Airway Ave. Suite B.
Costa Mesa, California 92626