A brand dedicated to disrupting a monotonous and long unchanged industry.
Client
OneBlade
Challenge
The men’s shaving industry is monotonous and unchanged. OneBlade disrupts the landscape with a single blade razor managed by a pivoting head that delivers an unmatched shaving experience. OneBlade approached us with a need to tell their story and a desire to grow their brand.
Approach
We wanted to focus on highlighting the beauty and precision of the razors while celebrating the captivating lifestyle of a OneBlade user. We also identified additional opportunities to cultivate deeper relationships with current and prospective customers by developing a narrative and medium to distribute powerful content.