Larry – has worked at La-Z-Boy for 33 years. The company has become his family.
Humanizing an iconic brand for a new generation.
Client
La-Z-Boy
Project
The Makers
Project Overview
When most people think of La-Z-Boy, they think of puffy recliners that their dad never let them sit in. Our task was to humanize this iconic brand for a new generation.
Client
- Discovery
- Story Development
- Video Production
- Post Production
- Producing
Chris – the grandson of La-Z-Boy’s founder, shares the pride he has in the legacy his grandfather left, that he has the honor to continue.
Roy – a product launch coordinator at La-Z-Boy, draws parallels as a HS football coach to a team leader in his work.
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